Absolute Radio plans live summer events
Details of Absolute Radio’s plans for the summer of 2013 are out and include being official partner of Isle of Wight Festival.
Under the strap-line of ‘We’ll take you there’, Absolute Radio Live will broadcast from festivals and events around the country.
The station is also the official radio partner at Barclaycard Presents British Summer Time Hyde Park, the ten day festival from 5th-14th July.
Hard Rock Calling and the Cornbury Music Festival will also be covered.
Absolute Radio’s Marketing Director Clare Baker said: “Our commitment to bringing live, real music, exclusive interviews and added-value video content to our audience is unrivalled in commercial radio. The summer’s marketing strategy is digitally focussed to drive listening– both on-air, logged-in online plus engaging music fans in our unique video content.”
The live activity will be amplified with a digital marketing campaign including Twitter’s promoted tweets using keyword targeting, Facebook’s sponsored posts and mobile Install ads to drive the station’s logged in listening and listen App downloads.