In:Demand makes the move to television
Bauer’s networked evening show In:Demand will extend to television with the launch of two new shows on The Box television channel.
The new series will air from 24th May in the form of chart shows – The Box Top 10 and the Box Top 30 voiced by Id:Demand jock Alex James.
Existing filmed content from In:Demand including behind the scenes acoustic performances will also be used and made available online via YouTube.
Dave Young, director of programming at Box TV said: “We’re committed to giving labels and artists the best promotional opportunities through our original programming formats. The artists and performances on In:Demand radio are first-class and we’re excited to bring these to our audience with this new, exclusive chart show.”
Owen Ryan, Group Programme Director for the Bauer Place Portfolio said, “It’s really exciting to bring In:Demand onto television for the first time and this partnership demonstrates how Bauer’s wide portfolio of brands can be utilised to create engaging content for viewers.
“There is great synergy between The Box and In:Demand and this new show will allow viewers to get even closer to the chart and their favourite artists.”