Sunrise Radio asks for listener donations

London Asian station Sunrise Radio has launched an appeal for itself, asking listeners to donate money to keep the station broadcasting.

The station, owned by the Litt Corporation, announced the “Listening Contributions” scheme in a news bulletin on Thursday morning.

Sunrise Radio used the BBC as an example saying that if it can be funded by a licence fee then why couldn’t a commercial radio like Sunrise Radio.

Recently, Litt retained the licence for Slough, when Ofcom cited the Sunrise Radio group’s superior financial resources as one of the key reasons for leaving the Slough licence with that organisation.

Read more at Brian Lister’s radio blog and Biz Asia.