Nick Ferrari gets new breakfast sponsor
As LBC 97.3 celebrates 40 years on air, a deal has been done for GoToMeeting to sponsor Nick Ferrari at Breakfast.
The sponsorship with GoToMeeting by Citrix has been brokered by Radio Results, and will last for six weeks with trails, live reads, online videos and weekly competitions
Andrew Millard, Senior Director Marketing EMEA at Citrix said: “Our partnership with LBC is a great opportunity to engage with London-based listeners and educate people on how online meetings can completely transform the way you do business.”
Mark Burl, Account Group Director, from Global Radio said: “We’re really happy to have GoToMeeting’s involvement in the Nick Ferrari Breakfast show. This is an important strategic partnership and we’re really pleased to be helping spread the GoToMeeting message among our listeners.”
Paul Golliker, Director of Radio Results, said: “This is a perfect partnership between a brand that loves radio and the commercial radio station that started it. We live and breathe radio so for us it’s been a dream job to work on.”