Radio 2 drops below 15m listeners.. just

BBC Radio 2 has added an extra million listeners in the last year, but has dipped under the 15 million listener mark achieved last quarter, going down to 14.9m in the latest survey.

The station had a share of 16.9% – from 15.6% last year and 17.2% last quarter – while The Chris Evans Breakfast Show drew an audience of 9.35 million listeners every week – compared to 8.55m last year and 9.75m last quarter.

Over on Radio 1, the Nick Grimshaw Breakfast Show now attracts 5.58 million listeners each week, compared to 5.89m last quarter and 6.73m last year. Radio 1’s re-positioning sees the station shedding a few more listeners – now down to 10.83 million listeners from 11.02m last quarter and 11.2m last year, with a share of 6.6%, from 6.8% last quarter and 8.2% last year.

The figures for Quarter 3 2013 also show all BBC Radio reached 35.11 million people every week (from 34.66m last year and 35.88m last quarter) and posted a share of 53.4% (53.9% last year and 54.2% last quarter).

Other stations doing well for the BBC include 1Xtra, now with a record audience of 1.19 million weekly listeners across the period, up from 1.11 last year and last quarter and 5 live sports extra attracted a record 1.5 million listeners per week, up from 947,000 last quarter and 1m last year.

Helen Boaden, Director of BBC Radio, said: “I’m pleased to see that BBC Radio performed well over the summer months. Radio 2 is a remarkable success story and continues to reach huge audiences whilst never failing to surprise and amaze with the diversity of its output. The record figures for Radio 1Xtra and Radio 5 Live Sports Extra show the continuing growth of our digital-only portfolio, which now attracts 5.44 million listeners per week.”

More facts and figures:

Radio 3 has a weekly audience of 2.03 million listeners – compared to 2m last quarter and 2.15m last year. The network’s share is 1.2%, level with last quarter and from 1.3% last year.

Radio 4 posted a weekly reach of 10.87 million, steady on last year’s 10.85m and down from last quarter’s record 10.98m. The Today programme has 6.81 million listeners each week, from 6.94m last year and 6.97m last quarter.

Radio 4 Extra attracted 1.59 million listeners during the period, from last quarter’s 1.57 million and last year’s 1.69 million.

BBC Radio 5 live posted a combined reach with sister station 5 live sports extra of 6.53 million listeners, from 6.32m last quarter and last year. Share for Radio 5 live (inc. sports extra) is 4.5% (4.5% last quarter and 4.8% last year).

Amongst digital-only networks, Radio 6 Music attracted 1.73 million listeners per week – from 1.62m last year and 1.79m last quarter – while the Asian Network drew 550,000 listeners – from 584,000 last year and 587,000 last quarter.

BBC World Service posted a UK reach of 1.46 million (from 1.39m last year and 1.36m last quarter), while BBC Local / Regional radio reached 9.26 million listeners per week – from 8.96m last year and 9.54m last year.

Posted on Thursday, October 24th, 2013 at 12:06 am by RadioToday UK

Get real time updates directly on you device, subscribe now.

Similar Stories