BBC WM swaps voiceovers for local people

Birmingham-based BBC WM has a new station sound from today, as it replaces professionally-voiced sweepers with imaging featuring the voices of listeners.

Production company Fresh AIr has been brought in to refresh the station sound, with a new strap line – ‘The voice of Birmingham and the black country’.

Neil Cowling from Fresh Air told RadioToday: “We auditioned hundreds of people on the street and chose 16 people who’d never been in a studio before. It’s involved six months of work, over 24 hours of voice sessions and the writing of a station anthem.”

Production News is brought to you by BedsandBeats.com.

The station anthem features the voices speaking lyrics that fit over the tune of Billy Joel’s ‘We Didn’t Start The Fire’ – have a listen to it here:

Posted on Monday, November 11th, 2013 at 7:08 am by RadioToday

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