RAJAR: Real Radio network loses listeners

In what could be one of the last surveys for Real Radio, every station in the network has recorded a drop in listeners this quarter.

All stations – located in Scotland, Wales, Yorkshire, North East and the North West – are down in weekly reach when comparing RAJAR figures for the last three months.

Sister stations Real XS are up though, with Glasgow now on 70,000 listeners and Manchester on 150,000.

Smooth Radio, now networked from Global Radio in London has seen some positive increases, with more listeners in Glasgow and the West Midlands. Smooth Radio North West is on one of its highest ever figures at 900,000. Smooth Radio East Midlands, London and North East lost listeners this quarter.

The now closed Smooth 70s went out on a high though, with 804,000 listeners across the UK on DAB before the plug was suddenly pulled in September.

Real and Smooth Radio Ltd, previously run by the Guardian Media Group, is currently being run in hold separate but an announcement on the future of the group and Real Radio brand is expected shortly.

Posted on Thursday, February 6th, 2014 at 12:09 am by RadioToday

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