ReelWorld & On The Sly create partnership

ReelWorld has teamed up with London’s On The Sly Production to provide a bespoke “Intros” service.

On The Sly’s Intros are already in use on a number of stations around the world including KBIG in LA and Nova Radio Network in Australia. “Intros” sing station names in the style of current songs in the intro of popular song.

Now ReelWorld will offer the Intros service to their customers too. Vice President Mike Thomas: “Ever since I heard the fine offerings of the OTS crew, I’ve wanted the chance to work with them. Couldn’t be happier that day has come.”

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On The Sly Director Chris Thorpe told RadioToday: “The buzz around our Intros service is immense and we’re really excited that ReelWorld share our passion and desire to get them on even more of the world’s best radio stations.”

Listen to some examples above or app users touch here.

Posted on Tuesday, February 11th, 2014 at 3:16 pm by RadioToday

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