Bauer Media’s radio stations are moving from Mappin House in London to One Golden Square – the home of Absolute Radio.
The move will see Bauer create a “London Broadcast Centre” which will house all of its radio brands – Magic 105.4, Kiss, Planet Rock, Absolute Radio, Kerrang! and heat Radio.
Ten new studios will be built as the building, which has been home to Absolute/Virgin since 1993, undertakes a period of internal work. A new live performance session space with video recording capabilities and a refreshed reception area will also be created to reflect the location as the home of the national brands.
London Managing Director, Bauer Radio Steve Parkinson said, “One Golden Square is an iconic radio location, known to the media industry and audiences alike. Having the national radio teams in one building will support our business objectives to drive initiatives and ideas across the Bauer Media group, and to build audiences and revenue”.
The move sees an end to Bauer Media’s radio division occupying Mappin House – which has been home to Kiss and Magic since previous owner EMAP moved the stations in with its publishing division.
Bauer Media purchased Absolute Radio in July 2013 and the deal was approved in December 2013. Since then a number of staff positions in HR, sales and accounts have been made redundant as the two companies combine.
Listen to former Absolute Radio COO Clive Dickens talk about the upcoming plans for the station below.