Oak and Touch relaunched as Oak and Touch

Quidem’s Oak FM and Touch Coventry have re-launched as…. The New Oak FM and The New Touch FM.

The stations have been broadcasting non-stop Queen since just after 5pm on Friday in a stunt which led listeners to believe the stations had been seized.

At least one listener made a call to the police saying staff had been kidnapped and the station experiencing a takeover.

Industry observers thought the stations were being re-launched under a new name or format – but on first glance the only change is the logo with a tweak of the music to target a more male audience.

The new logo is in the format of a guitar emblem and a slogan “we never grew up” suggests a younger male market is targeted.

Posted on Monday, March 24th, 2014 at 11:18 am by RadioToday

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