Quidem’s Oak FM and Touch Coventry have re-launched as…. The New Oak FM and The New Touch FM.
The stations have been broadcasting non-stop Queen since just after 5pm on Friday in a stunt which led listeners to believe the stations had been seized.
At least one listener made a call to the police saying staff had been kidnapped and the station experiencing a takeover.
Industry observers thought the stations were being re-launched under a new name or format – but on first glance the only change is the logo with a tweak of the music to target a more male audience.
The new logo is in the format of a guitar emblem and a slogan “we never grew up” suggests a younger male market is targeted.