Contraband Media rebrands Planet Rock
Planet Rock has a new sound from Contraband Media, consisting of new musical themed stagers and idents featuring guitars, feedback and white noise.
“The brief was to produce a sound that captured both the on-stage and in-studio essence of a Rock band. A distinct sound not heard on UK Radio was required, so traditional Jingles were a ‘no go.’ The team used authentic Rock sounds, dirty atmospherics, white noise, ear piercing feedback and screaming guitars to achieve this,” said Adam Burgess, Contraband Media Director.
On top of these themes, Contraband Media also produced a bespoke Sound Design and ID package for the Bauer Media station.
Ric Blaxill, Music And Content Director at Planet Rock said: “Planet Rock has never had a traditional Jingle package. So when we decided to introduce some new Imaging to air, it was a challenge to maintain and develop the distinct sonic identity the station has.
“We wanted to create Rock music landscapes using authentic sounds of instruments and the recording studio atmosphere. The themes had to capture the true essence of Rock music!”
Adam added: “It was a thrill to work with the talented team at Planet Rock. Plus it was great excuse to plug in the ‘Red Special’, a beautiful replica of the famous guitar wielded but the legendary Queen axeman, Brian May. As you can imagine, when you’re creating audio for such an exciting brand it often doesn’t feel like work at all”.