The Economist launches daily radio show

The Economist has launched a new daily morning radio show called In Other Words, available for a monthly charge.

The programme will be available on the newly launched Economist Radio – accessed through an app or online.

The show is hosted by SoundCloud and acts like a podcast but without the ability to download it.

In Other Words is described as a daily morning radio package of stories, hand-picked by The Economist’s editorial team, which interprets the most recent global events and trends in news, politics, culture, science and technology that impact the world.

The 20-30 minute daily segment provides listeners access to content from some of The Economist’s most-read blogs, interviews, and posts.

“We know our audience is passionate about the audio format. We wanted to provide the experience of intellectual intimacy, the convenience of mobility, and compactness in duration; whilst delivering the unique insights and analysis that The Economist is known for,” said Neelay Patel, VP of innovation for The Economist.

He added, “Listening to In Other Words on Economist Radio is a perfect way to access a summary of the world’s events and trends during a commute.”

In Other Words can be listened to by downloading the free Economist Radio app on the Apple App Store or Google Play Store, or at economist.com/inotherwords.

Posted on Wednesday, April 30th, 2014 at 2:55 pm by RadioToday

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