RAJAR: talkSPORT celebrates 3.4 million
UTV has received its highest ever audience figures for national speech station talkSPORT.
The service now attracts 3.4 million listeners overall, and has a 17% increase in listening hours year on year.
Listening in London is up 34% year-on-year and the station reports it has its highest ever listening figures for the Alan Brazil Sports Breakfast at 1.5m.
Calum Macaulay, talkSPORT Managing Director said: “This is a fantastic day for talkSPORT and a great testimony to a hugely talented programming team. The record numbers also reflect our consistent and continued investment into talent and rights. Our FIFA World Cup coverage was superb and that followed on from another season of exhilarating Barclays Premier league commentaries on the station. We continue, through brilliant sports content, to attract a young and very upmarket audience with an ABC1 male profile higher than 5 Live. We have also seen our position in the London market grow significantly. It’s great news for the station and our advertisers.”