The Nottingham Building Society has signed a 16-month sponsorship deal with the Sam and Amy breakfast show on Gem 106.
The six-figure deal sees the building society lending its name and promoting its range of services on the East Midlands weekday show.
Adrian Serle, Commercial Director at Gem’s owner Orion Media said: “We’re proud to be working with the Nottingham Building Society, as it’s a fitting brand for a show which has enjoyed its most successful year ever, receiving national acclaim and audience recognition.”
Orion Media’s national advertising sales for all its Midlands radio brands has been managed by Bauer Media since July. The sponsorship deal with the Nottingham Building Society, negotiated by Orion, will launch later this month (August).