Following on from the ‘power intros’ idea of the 90s, a London-based production company is now making custom-made Outros.
On The Sly is making audio for the Nova Network in Australia, which has been introduced on-air this month.
“The service brands the ends of hit songs to create a seamless platform for presenters while fusing the station’s name into the music. Outros delivers perfect segueways in the style of the biggest hits,” the company says. Have a listen to the demo.
On The Sly has also this month been expanding its operations in the US, creating the sound of a new Clear Channel classic hits station in Seattle called KJR 95.7 The Jet which launched on August 8.
On The Sly Director, Chris Thorpe told RadioToday: “Using our unique brand of audio imaging to develop new services, expand existing ones and launch new stations internationally is just another way we love to deliver more exciting audio for our clients.”
