Quickhitz format on its way to the UK?
A radio format by Sparknet Communications, the company behind JACK fm, says its new Quickhitz format is heading to the UK this year.
The format promises twice as many songs per hour by cutting songs in half so listeners don’t get bored. It launched in September last year in the US, and has just been unveiled in Canada for the first time at Calgary radio station 90.3 AMP on Friday and vice-president of brands and networks at Sparknet Communications Hillary Hommy says a lot of people can’t detect the music has been edited.
Sparknet says the format can’t be copied because it’s a patent-protected format, and promises “never more than three minutes of commercials”.