In the week when Scotland decides on independence, Global has given Heart Scotland its own version of the new network jingle package.
Previously, Heart stations outside London had “This is Heart” as the sung station ID whilst London had “London’s Heart”. But today, as the network launches a new jingle package from Reelworld, there’s a third version.
Listeners in Scotland will now heard “Scotland’s Heart” to further identify the station with the nation. Recent RAJAR figures put the station with less listeners then when it launched as Scot FM, despite being the biggest station in Scotland (as Real Radio) just a few years ago.
Global had no comment to make on the introduction of the new jingles but we’re expecting a Soundcloud link to add to this story soon with examples of the new idents.