US: Clear Channel rebrands as iHeartMedia
Clear Channel, America’s biggest radio operator with 840 radio stations in 150 markets, has rebranded as iHeartMedia.
The newly named company includes the iHeartRadio Network, Premiere Networks, which syndicates 90 radio programs and services to more than 5,500 radio affiliates; the Total Traffic and Weather Network, 20,000 live music events and Katz Media Group.
“iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc.
“We have massive consumer reach and influence across our platforms because we know how to program the live content people want to hear, see and share right now, we are the largest mobile media company in existence — more than 60 percent of our broadcast usage is out of home, compared to just 30 percent for other mobile devices – and we deliver more live programming than any other media company today, built on the national and local on-air personalities who are the heart of our powerful broadcast radio franchises. Combined with Clear Channel Outdoor’s reach of over half a billion people worldwide across 30 countries and five continents, it’s clear that no other company can match our reach or broad spectrum of media platforms.”
The new company also operates the iHeartRadio Music Festival, the biggest live concert event in radio history; the iHeartRadio Jingle Ball Concert Tour; the iHeartRadio Ultimate Pool Party; and the iHeartRadio Music Awards.
Clear Channel Outdoor Holdings will retain the Clear Channel brand.
“Although we are changing the parent company’s name, Clear Channel Outdoor is built into the fabric of our multi-platform company,” said Rich Bressler, President and Chief Financial Officer of iHeartMedia, Inc. “With its continued growth into digital and mobile, Clear Channel Outdoor has tremendous momentum as a leader in the out-of-home advertising industry, and is a more integral part of our company than ever. We’re pleased that the Clear Channel brand, with its long history and respected heritage, will continue on in our Outdoor business.”
“iHeartMedia was created by the strongest broadcast radio stations in the country, and we will continue to build this company the same way – on the country’s strongest radio stations,” said Pittman. “We are especially excited because our digital platform extends the reach and impact for our wildly popular on-air personalities – and it’s a platform that only iHeartMedia provides.”
In connection with the company’s new brand, the company’s ticker symbol will also change, effective September 17th. Of the company’s major businesses, Clear Channel Media and Entertainment will become iHeartMedia; other company brands, including iHeartRadio, Premiere Networks, Total Traffic and Weather Network, Katz Media Group and RCS, will retain their current names.