RAJAR: 6 Music hits almost 2m listeners

BBC Radio 6 Music has increased listening by 15% to a record of almost two million listeners.
The digital only station now has 1.994m people tuning in each week, up from 1.73m a year ago and 1.89m last quarter. Once again 6 Music is attracting more listeners than BBC Radio 3, which pulls in 1.912m across FM and other platforms.
In addition, Lauren Laverne’s mid-morning show now the most popular on the station.
Bob Shennan, Controller Radio 2, 6 Music, Asian Network and Director, BBC Music said: “The brilliant figures for Radio 6 Music shows the network continues to go from strength to strength, cementing its position in the digital space. I’m thrilled that Shaun Keaveny, Mark Radcliffe and Stuart Maconie are all reaching record audiences – with Lauren Laverne leading the charge as the most listened to show on the station.
Helen Boaden, Director of BBC Radio, said: “I’m absolutely delighted to see Radio 6 Music flourishing and one of our roster of outstanding female presenters leading the charge. The station offers something completely distinctive and Lauren’s show is a case study in engaging and intelligent music radio.”
At breakfast, Chris Evans stays above nine million listeners but is down from 9.9m to 9.3m weekly listeners on BBC Radio 2, whilst Nick Grimshaw is up a quarter of a million year on year to 5.8m.
Radio 1 attracted 10.55 million listeners during the period (from 10.80m last quarter and 10.83m last year) with a share of 6.9%, (from 6.8% last quarter and 6.6% last year). The Nick Grimshaw Breakfast Show now attracts 5.82 million listeners each week, compared to 5.58m last year and 5.97m last quarter.
Radio 1’s sister station Radio 1Xtra drew an audience of 1.06 million weekly listeners across the period, from 937,000 last quarter and 1.19m last year.
Controller Ben Cooper said: “As Radio 1 continues to lead the industry in becoming a multiplatform youth brand, which recently passed 1.6 million YouTube subscribers, these figures only tell part of the story. I’m very pleased that in the traditionally difficult summer quarter, the Radio 1 Breakfast Show has 240,000 new listeners in the year, 1Xtra reaches over one million people, and our audience is listening for longer.”
Radio 2’s weekly reach of 15.01 million is down from last quarter’s 15.5m but up on last year’s 14.94m, with a share of 17% (17.7% last quarter and 16.9% last year). The Chris Evans Breakfast Show attracted 9.3 million listeners per week, down from last quarter’s record 9.91m but level with last year’s 9.35m.
Radio 3 has a weekly audience of 1.91 million listeners – compared to 1.88m last quarter and 2.03m last year. The network’s share is 1.1%, against 1% last quarter and from 1.2% last year.
Radio 4 posted a weekly reach of 10.62 million (10.53m last quarter and 10.87m last year) and a share of 11.9% (11.6% last quarter and 11.8% last year, while The Today programme drew 6.69 million listeners each week, from 6.71m last quarter and 6.81m last year.
BBC Radio 5 live posted a combined reach with sister station 5 live sports extra of 6.13 million listeners, from 6.44m last quarter and 6.53m last year. Share for Radio 5 live (inc. sports extra) is 4.3% (4.4% last quarter and 4.5% last year).
The Asian Network drew 629,000 listeners, reporting on a six-monthly basis, compared to 552,000 last quarter.
Commenting on the Asian Network, Bob Shennan said: “This is a great result for the Asian Network which continues to consistently deliver distinctive and varied programmes including in-depth investigate reports, live music and comedy. This impressive growth is a reflection of the quality of the network’s presenters and the richness of its output.”
Radio 4 Extra attracted 1.63 million listeners during the period, from last quarter’s 1.57 million and last year’s 1.59 million.
BBC World Service posted a UK reach of 1.31 million (from 1.37m last quarter and 1.46m last year), while BBC Local / Regional radio reached 8.95 million listeners per week – from 8.99m last quarter and 9.26m last year.

Posted on Thursday, October 23rd, 2014 at 10:55 am by RadioToday UK

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