Bob Mortimer voices new radio campaign on Clyde 1

Radio Clyde’s creative team has brought in Bob Mortimer to front a radio campaign for an online tyre retailer.

The station has rolled out a series of radio adverts across Bauer stations, starring funny man Bob Mortimer, for Blackcircles.com.



In the adverts, Bob offers listeners a number of ‘top tips’, including “save time and increase productivity by calling yourself Steve” for anyone called Steven, while aspiring chefs are encouraged to “pretend you’re on a primetime TV cooking contest by having a little cry after making your dinner.”

Clyde’s Head of Creative, John-Paul Hughes devised the concept and wrote the adverts’ scripts. He said: “From start to finish, the project has been a lot of fun to work on and the team at Blackcircles.com have been fantastic to work with. They gave us creative licence to develop the idea from scratch and I think we’re all delighted with the finished product.

“It’s not every day you get to work with someone like Bob Mortimer on a project and it certainly was a surreal experience. He was a great laugh throughout the recording sessions and he seemed to be relatively impressed with the script. He definitely let out the odd chuckle, so we’re taking that as a sign of comedic approval!”

Commenting on his company’s latest radio advertising campaign, Michael Welch, Managing Director and Founder of Blackcircles.com, added: “These adverts have a serious cost saving message but thanks to Bob’s comedic talent it is delivered in a fun vibrant way which encapsulates how we as a company operate – we are always looking for fun innovative ways to deliver excellent products at excellent prices and with top notch customer service.”

Posted on Tuesday, November 18th, 2014 at 11:18 am by RadioToday

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