Global to launch Heart Extra and more digital stations
A host of new digital stations are set to launch in the new year by Global, including a sister-station for Heart.
Heart Extra will launch on Digital One, the national DAB multiplex, where Global says it has done a deal for extra ‘significant’ capacity.
There are currently more than a dozen stations on Digital One, and is at full capacity, so it is not known at this point where the extra space will be found without current stations leaving.
The first new service, Smooth Extra, launches on December 27th and is a replacement for Smooth Radio (Smooth Xmas) which is available on most local multiplexes in the UK.
Ashley Tabor, founder & executive president of Global, said: “Now is a really exciting time as DAB digital radio gathers pace. Global is committing significant investment in the D1 digital platform; the only national commercial DAB multiplex with near true national coverage. We’re launching new digital only stations, all of which are brand extensions, and thus extending some of our most loved brands nationally on digital radio.”
He continued: “We’re also continuing to invest heavily in local DAB coverage, adding coverage for our core brands, Heart, Capital and Smooth. We want all our listeners to be able to enjoy their local stations on DAB as well as our national ones.”
Global is also working on improving its offering on local DAB multiplexes, with a new facility called “service following” which works like RDS on FM to automatically switch multiplexes when travelling through different areas. Service following is currently in final testing and launches on the vast majority of local DAB multiplexes in early 2015.