JACK fm stunt ends in two turkeys being saved

A stunt by JACK fm Oxfordshire has concluded that listeners apparently don’t want two turkeys to meet their makers live on-air.

The final vote ended with 67% of people in favour of saving Sage and Onion.

They were spared from the initial cull after Breakfast Presenter Caroline Verdon ordered them for her Christmas dinner but then had second thoughts: “I’ve always been happy to eat meat so long as it was free range but I’d never before been in a situation where an animal that I’d seen running around an orchard was going to end up directly on my plate and it made me uncomfortable. I’m absolutely thrilled Sage and Onion have been saved, it was the right thing to do”

As part of a debate about food provenance, JACKfm launched the ‘cook it or keep it’ campaign asking listeners to vote on what should happen to the turkeys. The poll has accompanied interviews with vegans, vegetarians, farmers and animal welfare specialists.

JACKfm will be making a donation to the sanctuary to make sure that Sage and Onion will be kept away from the Christmas dinner plates for the rest of their lives.

Programme Director Tim Parker said: “The response we have had has been phenomenal. From people coming forward saying it had made them have conversations with their children about food and its origins for the first time, to those who said it had encouraged them to think more about the lifestyle that animals were having before they made it to the plate. We’re really glad people voted to save Sage and Onion and that our turkeys will now go on to have a lovely life in a sanctuary.”

Posted on Thursday, December 18th, 2014 at 8:32 am by RadioToday

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