Capital puts Now Playing info on billboards
The current song playing on Capital London will be displayed on a number of billboards around London thanks to a new digital outdoor campaign.
There are 14 sites in total, including the Euston Road Underpass and Vauxhall Cross.
The campaign will run during peak times, with live feeds from the Capital Breakfast Show with Dave Berry & Lisa Snowdon, mid-mornings with Pandora and drivetime with Greg Burns.
Capital has partnered with Outdoor Plus and CrowdScreen to make the ads display the latest song information. Jonathan Lewis, managing director, Outdoor Plus, said: “Our digital offering is the most advanced in the market. This innovative campaign from Capital is a showcase for how brands can use digital out of home in a clever way to create truly engaging advertising.”
Max Buckland, head of marketing for Capital, said: “Capital’s traffic and travel data supports our view that Outdoor Plus has the best coverage across the busiest traffic hotspots in London. Capital plays the biggest and best hits, 24 hours a day, seven days a week, and with this campaign, we can ensure commuters don’t miss out on their favourite music.”
Neil Bentley, CEO of CrowdScreen, added: “The team and I are extremely excited to be partnering with Outdoor Plus for this campaign, providing our innovative technology. We see this as the start of a new chapter for big data campaigns which give more control to the advertiser.”