Radioplayer starts national advertising

Jonathan Creek star Alan Davies is starring in the new nationwide advertising campaign by the BBC and commercial radio’s online listening platform Radioplayer.

The six-figure campaign starts on March 2nd showing that people use radio to meet different emotional needs during the day.

Scenarios in the ads include ‘The Office’, where listening to the radio helps with a difficult spreadsheet, ‘The Gym’, where radio boosts motivation, and ‘Going Out’, when radio gets you in the mood to party.

The radio ads are produced by Fresh Air Productions, and will run across Global and Bauer Radio stations, as well as dozens
of other Radioplayer stations across the UK. They feature the strapline ‘discover your perfect radio, with Radioplayer’.

A digital advertising campaign will also run across Facebook and Google under the same strapline, with a selection of online banners, mobile and tablet ads.

Michael Hill, Managing Director of Radioplayer said: “What’s great about this campaign is that it reminds people of something they’ve always known deep down – that radio is special. Choose a station to suit your mood, and it’ll always be there for you – especially with Radioplayer in your computer, your phone and your tablet.”

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Posted on Monday, February 23rd, 2015 at 12:00 pm by RadioToday UK

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