Sunrise Radio and Emirates have renewed their media partnership for the sixth consecutive year.
The Emirates sponsorship includes an on-air presence with the Financial Update as well as support across Sunrise Radio’s online and digital platforms.
The Financial Update is a standalone feature targeting Sunrise Radio’s affluent business listener and is broadcast three times during the Breakfast Show and twice during the Afternoon Drive-time Show, Monday to Friday.
The 2015 sponsorship was negotiated and booked by Havas Media London on behalf of Emirates.
Sunrise Radio’s Sales Director, Kay McCarthy said: “We’ve found that our target audience tend to travel more often by air for business and holidays than the national average, with them also more likely to fly by Business Class. With such a great network around the world, Emirates is the ideal partner to have on board and we look forward to working with them again in the year ahead.”