The new website for Celador’s The Breeze now features the facility for listeners to choose their location when visiting.
The new single site for all Breeze stations features specific content for each area the network serves, with local news, weather and travel.
The station is the first to use the new ‘Locations’ service from website creator G Media. “For editors, it means managing the web content of many radio stations becomes as simple as managing one. Each item of content can be tagged so it is only visible to the relevant audience,” G Media says.
Whilst the service has been part of websites such as Heart and Capital for a number of years, ‘Locations’ is a new product from G Media and integrates with Radioplayer, now playing data, advertising, mobile apps and more.
Don Thomson, CEO, Celador Radio said: “The new website makes it really simple for our team to deliver both local and network content online just like we do on air. It’s a great match for The Breeze and we’re delighted with what G Media has done to create a system that works for us.”
Gav Richards, Product Development Director, G Media adds: “Our task was to not only build a great listener experience, but to make managing the online content for many radio stations much easier. Locations takes our platform to the next level.”