New video and strapline for BBC Radio 1

BBC Radio 1 has released a new video promoting the station with a new strapline.

“Radio 1. Where it begins” can be seen on the video which shows a pizza delivery girl spraying her clothes gold and then speeding around a cage of death on her bike.

The description to the video on YouTube talks about a number of different shows on the station including The Breakfast Show with Nick Grimshaw:

“All you dawn breakers, begin your day with The Radio 1 Breakfast show with Nick Grimshaw (weekdays 06:30-10:00)

All you party starters, begin your weekend with Annie Mac (Fridays 19:00-21:00)

…and all you bass droppers, riff riders and beat kickers, begin your journey into new music with our night-time shows (weekdays 01:00 – 04:00).”

Posted on Wednesday, April 8th, 2015 at 11:30 am by RadioToday

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