Just Eat sponsors Live@KISS programme
A new sponsorship deal has been made with Just Eat by Bauer Media for KISS FM’s afternoon drive show Live@KISS.
The show, presented by Michael Lewis and Andrea Zara, will feature content targeting the audience during the key ‘dinner’ decision making period of between 3pm and 7pm. Sponsorship credits will air every hour on LIVE@KISS supported by promotional trails at breakfast.
The campaign will give fresh exposure to the brand’s integrated mini fist pump campaign, which launched in September 2014. The six figure multi-platform campaign is the biggest campaign yet between JUST EAT and Bauer Media.
The partnership, which goes live this week, will run for the next three months with content running across all KISS FM’s key platforms including on-air, digital, mobile & social.
Michael Lewis and Andrea Zara will be sharing their own mini fist pump moments with the audience – a celebration of the little victories in life that – and invite listeners to send in their own to win prizes.
Clare Chamberlain, Head of Creative and Brand Solutions, Bauer Media, said: ‘Bauer Media’s partnership with JUST EAT shows how we can consistently provide best-in-class effective and creative multi-platform advertising solutions. Live@KISS is all about entertaining content, engaging the audience throughout the show via on air, social and digital platforms. As such we will utilise this to leverage JUST EAT’s latest campaign, creating engaging content around it. The fun campaign invites listener participation, driving decisions around food choices and brand awareness through a content rich partnership.’
Leah Knighton, Senior Marketing Manager, JUST EAT, said: ‘We’re really excited to launch this campaign with KISS FM. It’s really important for us to be able to engage with consumers when they’re making a decision about what to eat for dinner and this partnership will enable us to really bring JUST EAT’s brand personality to life in a unique, fresh and engaging way..’
The deal was brokered by Havas Media Group with Luke Bennett and Amanda Camilleri from the One Bauer Media Sales Team.