RAJAR: London digital listening beats analogue
More people are listening to radio in London via a digital platform than they are on analogue, according to the latest RAJAR figures.
Digital listening in the London ‘ITV Region’ is now 46.8% vs. 46.2% on AM/FM. ‘Digital’ includes but is not exclusive to DAB – that figure is at 25.9% nationally. Listening via internet/apps has a 6.8% share (up 6.3% year on year) and digital TV is 4.8% (down 4.2% year on year).
A number of stations have recorded a good book this quarter, with BBC Radio 4 Extra getting over 2m listeners (2.172m) for the first time – overtaking 6 Music which is down this quarter but stays above the 2m mark. BBC Radio 6 Music stayed ahead of BBC Radio 4 Extra in listening hours though.
Around the stations, Absolute 80s reach grows 36% to a new record 1.45 million listeners, making it the number 1 commercial digital-only station. Planet Rock and Kisstory recorded record reach levels with 1.24 million and 1.13 million listeners respectively.
Nationally Q1 2015 saw a strong surge in digital listening to almost 40% (39.6%) which means that share is up 8.2% year on year. 54% of the UK population now listens to radio via a digital platform each week, and digital listening hours top 400 million (403 million) for the first time.
Nearly half of all UK households (49%) now have a digital radio set, and digital listening in car grows 52%, to 16% of hours in-car.
Ford Ennals, CEO of Digital Radio UK, says “The surge of digital listening to almost 40% share is a landmark moment for digital radio, and shows the achievability of the 50% listening criterion set by Government for a radio switchover. In the UK we are changing the way we listen to radio and you can see the shift to digital listening across dual transmission and digital stations. In London and in homes across the UK, listeners are choosing to listen to more radio on digital than on AM/FM, which demonstrates that radio’s future is definitely digital.”