Bauer Media’s local radio stations raised more than half a million pounds for their Cash for Kids charities on Friday, with Ant and Dec hosting the breakfast show on Metro Radio.
The Cash for Kids ‘Superhero Day’ brought in £546,000 in a single day to support the fundraising drive for local children’s charity’s in the 21 areas covered by the stations.
Presenters and listeners dressed up as superheroes to help raise awareness, and other celebrities joining in around the country included Ross Noble, Phil Neville, Olly Murs, Amy Kelly and Katie McGlynn.
Here’s a look at some of the things that went on in the Bauer radio buildings around the country on Friday…
Ant and Dec hosted the Breakfast Show on Metro Radio and met local beneficiaries of the funds raised, comedian Ross Noble also popped into the station. Ahead of their appearance, Ant and Dec said: “As patrons of Cash for Kids and The Sunshine Fund we’re thrilled to be part of Superhero Day across the North East and can’t wait to be back in our home town. We want to celebrate all of the hard work these two charities do in the community, and hopefully encourage companies, schools and individuals to dig a little deeper to help local children. We’re passionate about our area and know that people will be Superheroes on the day and donate what they can.”
Footballer Phil Neville, Brooke Vincent, Amy Kelly, Katie Mcglynn and Sinead Tinker from Coronation Street all got involved as part of Key 103’s efforts to raise funds for Beechwood Cancer Care in order to create a child bereavement service which will provide free counselling.
Liverpool and Everton football teams lent their support to raise money for Alder Hey children’s hospital, with a total of £61,555 raised by the Radio City team.
Radio Aire and its sister stations raised £25,029 with nurseries, schools and businesses all over Leeds and West Yorkshire grabbing their capes, tights and masks to get dressed up. Local deprived, disabled and disadvantaged children benefit – one of them is 4 year old Beau from Featherstone who has smith-lemli-opitz syndrome, global development delay, a heart defect, horse shoe kidney, visual impairment, law-set thumbs, a small head, hearing loss, ambiguous genitalia, slight autism, communication difficulties and is fed through a tube. Cash for Kids made a donation of over £2750 to his family to pay for a specialist trike for him. His mum, Samantha, said: “Words cannot describe how thrilled to bits we all are, or how grateful we all are as a family. Our beaming smiles say it all! Lots of love to all Radio Aire staff and all that you do, it’s amazing!” Lisa Sullivan, Radio Aire’s Cash for Kids charity manager, said: “We have been amazed by the response of all Superheroes across West Yorkshire raising so much for us to help children like Beau. It is truly remarkable to see everyone pulling together to raise such an incredible amount of money. We want to thank everyone involved for making this our most successful Superhero Day ever.”
£20,070 was raised by Hallam FM to support children’s charities in South Yorkshire.
Olly Murs supported Rhianna, a four year old recipient. Olly is her favourite artist and she responds when she hears him sing – Olly recorded a special message for Rhianna. Rhianna was a premature baby and has Quadriplegic Cerebral Palsy which basically means she is paraplegic, unable to support herself at all. Two other organisations who will benefit are Stable Life near Ashkirk and The Beehive, a youth club in Berwick Upon Tweed.
The team from breakfast show Boogie In The Morning embarked on a 28-hour broadcasting marathon, inviting listeners to donate to the cause while they were on air. The Scottish football championship trophy was in the studio with listeners encouraged to come and have a photo with it for a £10 donation. Boogie also had his head shaved on air, while Arlene had hers dyed to encourage donations from listers. And Boogie broadcasted for an hour of the marathon while doing a bicycle spin class. That helped the final total tip £27,000 from the team at Forth. Boogie said: “Cash for Kids ‘Superhero Day’ is a brilliant way for everyone to raise awareness and funds which will provide support for disadvantaged children in Edinburgh, the Lothians and Fife, as well as the whole of Scotland.”