Seventy per cent of new cars now have DAB
Ed Vaizey MP, Minister of State for Culture and the Digital Economy is set to announce that 70% of new cars now come with digital radio as standard.
Addressing a parliamentary reception to celebrate UK radio in the House of Commons later today, the MP will praise the progress made by the vehicle manufacturers. The top 10 new cars sold this year all have digital radio fitted as standard with the Vauxhall Corsa being the latest model to go digital as standard.
Data from industry analysts CAP and The Society of Motor Manufacturers and Traders shows that the proportion of new cars fitted with digital radio as standard in Q2 2015 has increased by 28% to 70% compared with 54% in 2014 and 38% in 2013.
In the last 12 months 1.6 million cars have been sold with digital radio fitted as standard.
The growth of digital radio in cars is linked to the increase of digital listening which now represents nearly 40% of all listening, and the expansion of digital coverage and content.
Ed Vaizey: “I am pleased to announce that 70% of new cars now come with digital radio as standard – that’s excellent progress and demonstrates the support of vehicle manufacturers for digital radio.”
Mike Hawes, CEO of the Society of Motor Manufacturers and Traders, says: “Vehicle manufacturers continue to invest heavily in new audio technologies to enhance the listening experience for motorists. That seven in 10 new cars now feature digital radio is testament to growing consumer demand for these technologies, and we expect uptake to continue rising in the coming months and years.”
Ford Ennals, CEO of Digital Radio UK, says: “This is great news for digital radio and for drivers. 70% of new cars with digital radio is a real milestone and means that many more drivers won’t miss a thing of this summer’s great music and sports events.