Bridge FM to join DAB in Cardiff and Newport
Town and Country Broadcasting is putting Bridgend station Bridge FM on DAB, replacing sister station Nation Hits!
The swap gives Bridge FM a digital slot on its local multiplex, instead of the previously titled Swansea Bay Radio, which targets doesn’t cover the area on FM.
Ofcom recently agreed to the change, which goes live on September 1st. The regulator said: “The variation would not unacceptably narrow the range of programmes available by way of local digital sound programme services to persons living in the area or locality for which the licensed multiplex service is provided”.
Bridge FM is a locally focused broad music and information station for 25 to 54 year-olds in the Bridgend area with a commitment to promote the Welsh language. It will broadcast in mono at 80kbps.
Nation Hits! continues via MuxCo’s Mid and West Wales multiplex.