Portugal’s classic hits station, M80 RADIO, has a new sound from ReelWorld Europe.
The Prisa Radio group station opted for a re-sing package which went to air across the country this week, created at ReelWorld’s base in MediaCityUK.
Miguel Cruz is Director of Programmes AT M80 RADIO: “ReelWorld has been working with our sister stations for years so when M80 RADIO decided on a new jingle package we knew we were in good hands. From the first contact to the final delivery, the whole process was smooth and very professionally handled.
“There was always a lot of understanding and consideration for our wishes and expectations. We are very pleased with the final results and confident that this new package is going to help us to enhance the M80 RADIO brand even further.”
The jingles include a full utility suite for news, weather and travel.
Anthony Gay, ReelWorld’s European Managing Director: “Just because a station plays older songs it doesn’t mean that the branding has to sound dated. The new jingles have helped give M80 RADIO a fresh, bright sound, framing the classic hits in a new light.”
ReelWorld have been busy this year – they recently created a new custom package for BBC Radio 1Xtra in the UK and KRONEHIT in Austria and are planning the launch of a new custom Hot AC package next month.
You can hear the M80 RADIO jingles at reelworld.com in the AC jingles section.