Radio Scoop is airing more ReelWorld custom jingles this week for the new season.
The 10 custom themes include Hot AC, CHR, along with a new morning show theme and news bed.
David Tartar, ReelWorld’s man in France, explains the process: “The new package is an evolution! Alain Liberty [Programme Director] and Laurent Ripoll [Artistic Director] asked us for more melodic jingles, with less effects on the voices. The vocals needed to be powerful but more natural. They are sounding great on air!
“It is always a real pleasure to work on the jingles of Radio Scoop because from the briefing to the delivery of jingles we work hand in hand with Laurent to understand exactly what he wants. It is a wonderful pleasure to see the smile on his face when he discovers the final result after few weeks of hard work!”
This week ReelWorld also announced new jingle packages going to air on Radio Norge Soft in Norway and Radio Zet Gold in Poland as well as new imaging on BBC Radio 1Xtra in the UK.