Cheese and Crackers are heading for Manchester in the form of two brand new DAB digital radio services for the city.
Niocast Digital, operator of the trial multiplex in Manchester, has signed up the stations along with Sunrise Radio to start broadcasting on its minimux in the next couple of weeks.
Cheesy FM will play pop music from Staffordshire whilst Crackers Radio is a soul station already broadcasting digitally in London.
There are already 10 stations on the small-scale test multiplex – as recently launched Sunset Radio has had the, er, sun set on it – and operators are promising more stations in the near future.
Niocast Digital’s Director of Programming and Content, John Evington said: ‘It’s wonderful to be able to offer a digital broadcast platform to so many innovative and exciting new formats. These three stations are distinctive and unique in the marketplace, so we’re confident that they will not only fulfil a consumer need but also help accelerate the transition to digital-listening across the city’.
Niocast hosts a wide range of services on both DAB and DAB+ with yet more stations to launch over the summer.
Niocast’s Director of Operations, David Duffy says there is still strong demand from stations that want to be carried on the Manchester multiplex. “We have a heathy waiting list! And now, thanks to the efficiencies of DAB+, we are able to help more stations come to air. This has got to be good news for broadcasters and listeners alike. In keeping with our original vision, we are embracing formats that extend the range of choice of listening in Manchester”.