National radio competition offers Global opportunity
A radio advertising competition is offering the opportunity for a budding marketeer to get a foot in the door at Global.
The creative competition Creating Waves, now in its second year, asks creative hopefuls to submit a 30-second radio ad script for the chance to further their careers. It is run by personal injury advice service National Accident Helpline. The company has partnered this year with Global following the successful launch of the competition in 2015.
Beth Powell, National Accident Helpline’s Marketing Director, will be helping to judge the entries for Creating Waves 2016. She said: “Last year’s competition showed us just how much talent there is in this competitive industry. We feel it’s important for marketing specialists such as National Accident Helpline to support aspiring creatives to get a leg up in their careers.
“Global is a dream partnership for this year’s competition. The opportunity for budding advertisers to gain access to Global’s world-famous studios in London, and for their work to be examined by top industry experts, will open doors for our winner and shortlisted entrants.”
As well as the chance for an internship at Global, the winner will have their script made into a real-life ad for a National Accident Helpline awareness campaign by recording artists at the Global studios. Two runners up will also have their ads made to bolster their portfolios.
Simon Forster, Creative Director at Global, became the driving force behind the partnership after spotting an article about the competition in an industry publication. He said: “I got in touch with National Accident Helpline after spotting an article about last year’s winner, Michael Kettles.
“It was really inspiring to see what they were doing for promising creatives and I thought there was a lot of potential for Creating Waves to be even bigger and better this year.
“Global is, without doubt, one of the country’s most influential institutions for advertising. I’m really excited that we’ll be making a difference to exceptional aspiring creatives who deserve an opportunity to get a foot in the door.”
Last year’s Creating Waves winner, Michael Kettles, studied Creative Advertising at the University of Huddersfield. He says that winning Creating Waves has been great for his CV.
When asked what advice he would give to this year’s entrants, he said: “Imagine you’re talking to one person, right next to you. Would you scream and shout? Use overly complicated language? Keep it simple, be honest and try to have fun with it.”
To find out more and enter Creating Waves 2016, see here.