Magic Radio’s latest brand extension, albeit a temporary one, is ‘Magic Soul Summer’, launching today.
The pop-up digital station will be featuring ‘The Best of Soul and Motown’ showcasing songs from the likes of Otis Redding, Marvin Gaye, Stevie Wonder, Al Green, The Isley Brothers, Luther Vandross, Aretha Franklin, Chaka Khan and John Legend.
The station will draw on the experience and Soul knowledge of presenter Angie Greaves who has interviewed the likes of Martha Reeves, The O’Jays, Lionel Richie, Gregory Porter, The Four Tops and The Temptations amongst many others for her Saturday night Soul Town programme on Magic Radio. The station will also feature presenter Martin Collins who has long been a part of the Soul music scene, playing at events such as the Caister Soul Weekender and hosting a number of Soul radio shows.
The schedule promises back to back classics from the purple period of Soul, driven by Motown, Stax and Philadelphia Soul through the 60s, 70s and 80s with a sprinkling of contemporary artists such as Alicia Keys and Beyoncé who pay homage to the greats.
Group Content Director Magic Radio Tony Moorey said “Soul and Motown music transcends generations and has an incredibly special place in the hearts of the Magic audience. Digital Radio is a great enabler of choice and allows us to create pop-up stations like this that really broaden our appeal to listeners’.”
Magic Soul Summer will replace the networks’ first pop-up installation, Magic ABBA in association with MAMMA MIA! which launched early May.
Magic Soul Summer is now live on DAB Digital Radio in London, Birmingham, Teesside, Tyne & Wear, Humberside, Leeds, Edinburgh, Northern Ireland, Tayside, Inverness and online.