SCA to rebrand 45 radio stations to Hit

SCA is to rebrand 45 regional radio stations in Australia to Hit, and 30 more stations to Triple M.

It’s a comparable situation to 30+ stations rebranding to Heart in the UK over six years ago, but on a much larger scale.

The Hit Network and Triple M Network brands already exist but most of the radio stations included have individual names.

Southern Cross Austereo says of the rebrand: “The Hit Network prides itself on delivering some of the most exciting and unique events for Hit and SCA audiences. The Hit Network is primed for continued growth as we extend the Hit brand beyond the capital cities to include 45 of our regional stations into the Hit network family in late 2016.

“Triple M is one of Australia’s most iconic entertainment brands which continues to represent the best rock, sport and comedy in the country, predominantly aimed at male listeners.

“Triple M is set to expand next year as 30 of our regional stations currently under the LocalWorks radio network will be brought into the Triple M family.

“This will deliver cohesive impact and greater overall brand value as it takes a group of highly successful and meaningful stations to a whole new level under the Triple M banner.”

Whilst Southern Cross Austereo has confirmed the rebranding will take place, they have not revealed exactly which stations will be rebadged.

This story originally appeared on Radio Today Australia.

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