talkSPORT to advertise football coverage on TV

A new 20 second television advert has been created to promote talkSPORT and talkSPORT 2’s coverage of English Premier League football across the coming months.

The ad campaign, which positions talkSPORT as the real home of football, will run exclusively on ITV in a campaign planned by media agency Mindshare, kicking off on Saturday 10 September with primetime showings during popular shows such as Newzoids.

Designed by Lionhouse Creative, the ad features 3D typography highlighting that the stations are carrying more Premier League commentaries than ever before.

talkSPORT confirmed earlier this year that they will become the only national, commercial radio station to carry live Premier League commentary. The station will broadcast 28 Sunday afternoon matches each season (for the next three seasons), which usually kick off at 1.30pm or 2.15pm, and 28 Saturday late afternoon matches, which usually kick off at 5.30pm. talkSPORT 2 will also broadcast coverage of live matches at 3pm on Saturday afternoons.

Howard Bareham, Commercial Development Director at talkSPORT’s owner, Wireless Group, said: “We’re offering more live Premier League commentary across talkSPORT and talkSPORT 2 than ever before, so we want to let people to know about it. We have developed a TV ad campaign that delivers this message simply and powerfully to our potential audience through a range of spots on ITV.”

talkSPORT’s parent company Wireless Group has recently been bought by News Corp, with the deal currently awaiting regulatory approval.

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