Bloomberg Radio added to London DAB multiplex

Bloomberg Radio has launched on DAB digital radio in London today.

The station will re-broadcast the audio of Bloomberg television with the exception of a European breakfast show and the 4-5pm Bloomberg Markets: European Close show.

“This is an exciting step in the expansion of Bloomberg Radio around the world as we continue to grow our premium audience of business and financial decision-makers,” says Al Mayers, global head of Bloomberg Television & Radio. “Each morning, a broader audience of waking listeners in the UK will now be able to start their day with live breaking news, insights and in-depth analysis of the most pressing business and financial issues from Bloomberg.”

Bloomberg Radio joins London DAB via an agreement with Digital Radio Group, a consortium of Bauer, Global, Wireless Group and Carphone Warehouse. Traffic and travel reports will be broadcast every 15 minutes on weekdays from 6-10am and again from 3-8pm.

Posted on Monday, October 24th, 2016 at 1:25 pm by RadioToday

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