David Jensen and Pat Sharp are among the presenting line-up for commercial radio operator UKRD’s new digital service, My Music Radio, launching today.
The service replaces the ‘Oldies’ branded stations on DAB multiplexes in Surrey, Cornwall and North Yorkshire and will also be added to the small-scale multiplex in Cambridge, which is run by UKRD.
It’s focussed on music from the 1970s and launches at 1pm today (Thursday 10th November 2016). UKRD says it will offer separate online streams for every county in the UK – so that it can sell local adverts for each area.
Commercial radio stalwarts David ‘Kid’ Jensen and Pat Sharp will be part of the weekend schedule, while weekdays will see Stray FM’s Nick Hancock on Breakfast, and Eagle Radio’s Peter Gordon and Adam Morris on Mornings and Afternoons respectively. Weekend breakfast will be hosted by Stray and Minster FM presenter Beth Parsons.
Dave Alsybury, Operations and Content Director for My Music Radio said: “I am delighted that David and Pat are joining the My Music Radio team and that I’ll be working even more closely with UKRD colleagues Adam, Nick, Beth and Peter. Available on free app, online at mymusicradio.co.uk and several DAB multiplexes across the country, My Music Radio is the ‘home of 70s and more’ and is like no other radio station in the UK.”
Dave Coull, UKRD’s Group Content Director told Radio Today: “My Music Radio is a National Radio Franchise. Every county in the United Kingdom will have a dedicated, county-wide, My Music Radio stream available on free mobile app, online at mymusicradio.co.uk and in several markets on DAB digital radio. Carrying the same content on all streams, the county-wide franchise’s will broadcast local commercials giving clients an opportunity to advertise on a national brand but only in the areas they wish to do business with their customers.”
UKRD Chief Executive William Rogers added: “The way people consume radio content is changing. 44% of the UK’s population have downloaded a radio app, five and a half million adults listen again or catch up with the content they have missed. That listen again function is particularly favoured by a 55+ audience, the exact audience My Music Radio is targeting.”