Magic in the Morning is becoming Magic in New York for a promotion which includes broadcasting live from an aeroplane.
The Bauer station has teamed up with Warner Bros. Pictures and Virgin Atlantic for the release of ‘Fantastic Beasts and Where to Find Them’.
Nick Snaith and Jules Lang will broadcast from London Heathrow Terminal 3 and the Virgin Atlantic Clubhouse, and continue as it moves from the lounge to the Virgin Atlantic aircraft and the presenters will take the audience into the sky on the flight to New York.
Abby Carvosso, Group MD, Bauer Advertising, said: “Our team of cultural marketing experts have built on our ‘Magic in the Morning’ show to create an exciting new campaign for Warner’s ‘Fantastic Beasts and Where to Find Them’ that will bring our audience with us on our journey across the Atlantic and into the heart of the film. We believe it’s the first time a media owner has broadcast live from a plane in the sky, and is the kind of innovative solution that gets our team excited, delivers results for our clients, great content for our consumers and above all cultural impact.”