Bed specialist Dreams has signed up for a new long-term partnership with Global’s Heart brand.
The new campaign will run across the Heart network reaching its 9.6 million listeners every week. Sponsored content will run on every one of Heart’s 22 breakfast around the UK and the Late Show with Kat Shoob.
Lisa Bond, marketing director at Dreams, said: “We are delighted to announce our partnership with Heart. We’ve been looking for the right sponsorship partner to continue to help build and maintain our brand position as the UK’s leading bed specialist and most recommended bed company. With Heart being the UK’s most popular commercial radio brand, we’re confident we have found the right partner for Dreams.”
Mike Gordon, chief commercial officer at Global, said: “Dreams is the perfect partner for Heart, the home of feel good. This is the beginning of a long-term partnership with Dreams, which we can bring great scale to with Heart’s 9.6 million listeners across the UK.”
The campaign has been planned and bought by Starcom.