Bauer’s most recent Style Guide for presenters has been getting some criticism on social media – prompting JACK fm to release their own version.
Bauer’s new Guide instructs presenters to have 10-15 second speed links, and encourages the jocks to love the music, and give the impression they’ve chosen each one especially for the listener.
It also says every tease into breaks needs to be signed off by a Content Controller or Content Director – and say “All the biggest hits – All day” and the station name in every link.
JACK fm’s in comparison is, well, have a look for yourself. The breakfast instructions are particularly specific.
Bauer City Style Guide
JACK fm Style Guide
Twitter reaction! (click on tweet and expand replies)
Commercial radio 2017 style pic.twitter.com/RgxnrB40Ij
— John Myers (@johnmyersteam) February 7, 2017
