talkSPORT takes the Premier League to Kenya
talkSPORT has entered into an agreement with BETIKA, a Kenyan owned Betting firm, to stream official 90 minute live audio commentary of English Premier League matches in Kenya.
The agreement means that fans will be able to access live audio streams of every single Premier League match via the BETIKA website across the next two seasons. The audio deal enables customers to listen to every game for free whilst placing a pre-match or in-play bet.
“Betika is pleased to partner with talkSPORT for the live coverage of the English Premier League. This partnership offers our customers an opportunity to access and enjoy Premier League matches, wherever they are.” said Patricia Wachira Brand Manager, BETIKA Kenya. “Kenya has a large passionate base with limited access to their matches. We hope this addresses this for the fans.”
talkSPORT is the global audio partner of the Premier League enabling it to enter agreements with international brands, streaming platforms and broadcasters to distribute official live commentary of all 380 matches in any language to listeners outside of the UK and Republic of Ireland.
“We’re pleased to welcome Betika as talkSPORT’s latest international partner ahead of a 2017/18 Premier League season that promises to be one of the most exciting in recent memory,” said Rob Tomalin, talkSPORT’s International Commercial Director.
“talkSPORT’s unique audio coverage is renowned for its quality and ability to transport fans to the heart of the action. This new partnership establishes Betika.com as the go to destination for passionate fans who want to follow their favourite teams through every twist and turn of the upcoming season.”