Minster FM launches Mince Pie Non-Stop on DAB
Minster FM in Yorkshire has today launched a pop-up radio station playing nothing but Christmas music, ad free.Mince Pie Non-Stop is available on DAB digital radio across North Yorkshire and via the station’s website at mincepienonstop.com. Traditionally Minster FM has rebranded itself as Mince Pie FM for a few days on the run-up to Christmas but the UKRD station has decided to launch a dedicated service this year.
“If you’re wrapping presents, decorating your tree or heading into town late night shopping, Mince Pie Non Stop is designed to put you in the festive mood,” said David Green, Content Director of Minster FM, “and thanks to the York BID we’ve been able to keep Mince Pie Non Stop free of commercial breaks for the duration of its broadcast.”
The station and the York BID are also giving away £1000 to someone who shops in York City Centre over the Christmas period and finds the clues to a password around the city.