Online commercial radio station Delux Radio is to launch on Saturday, February 24, 2018 at 12 noon GMT.The station promises to play “music with personality” featuring tracks from the past six decades right up to current chart hits, as well as Country, Pop, Party Anthems, Decade Shows and World Reggae.
David Wimble, Gareth Hurford-Jones and partners are running the station, which has signed up a number of DJs from Radio Caroline, Radio Luxembourg, Capital Radio and BBC Radios 1 & 2 including Mark Page, Tippa Irie, Clive Brady, Rob Charles, Geoff Dorsett, Debi Jones, Roger Twiggy Day, Tim Rogers and Mike Mendoza.
Delux Radio’s Station Director in David Wimble: “Right from the start I knew I wanted a station which not only played a vast array of great music from the 1960s onwards, but also music chosen by knowledgeable, entertaining DJs who have bags of personality, presence and enthusiasm, and who are unrestrained by a closed music policy. I also wanted to establish a station which could provide that “added extra” in terms of interactive features and listener inclusion, which we have been developing which are unique to Delux Radio.”
Ex-pirate DJ, Roger Day is also on board: “I get freedom, freedom to choose my own choice of music. I’ll be playing a complete mix of tracks from my days at Radio Caroline in the 60s right the way through to the very latest in popular music. Not only that, I was really impressed by David Wimble, the station director’s commitment and vision and once I had seen the studios I simply couldn’t resist.”
Sales Director, Sarah Philpottc adds: “Delux Radio offers a fabulous platform on which advertisers and sponsors can promote their businesses to a global, targeted and captive audience. In addition to on-air advertising we are offering the opportunity for our DJs to interact and talk about our advertisers’ businesses live on air and for businesses to interact with our listeners via a range of features including competition prizes, online quizzes, games and social media. Our key demographic is adults 45+ and currently our audience is split 70% male and 30% female. While not a member of Ofcom at present we have pledged to follow Ofcom regulations and guidelines.”
Delux Radio, operating in beta mode since November 2017, is available via deluxradio.com and claims over half a million listeners to its test streams. It is located near Ashford in Kent based in purpose-built studios within a recently renovated water mill. The station is run alongside digital media company Red Dragon I.T. Ltd whose owner, Gareth Hurford-Jones is a partner in the venture.