Wisebuddah has appointed high-profile BBC Exec Adam Uytman to the new role of Head of Content.
Most recently Acting Head of Production for BBC Radio 1, 1Xtra and Asian Network, his roles also include Editor, BBC Radio 1 and 1Xtra, and Editor, BBC Radio 2 and 6 Music. Uytman has 18 years’ experience spanning high-profile roles in both public service and commercial radio. He takes up his role on 5 March.
Tim Hammond, Managing Director, Wisebuddah, says: “Adam’s experience – from major youth brands to mainstream and alternative adult audiences – really sets him apart in the industry. From generation of ideas to delivery on air, he has a reputation for high-profile, high quality content.
“The way audiences engage with content may be changing, but it’s vital they have a reason to return to that content again and again. Adam’s ability to win over audiences, whatever the platform or audience type, makes him a very exciting appointment for Wisebuddah. His experience will greatly enhance our offering.”
Adam Uytman says: “Wisebuddah is one of the stand-out producers of content in the UK. Their 20-year-long portfolio of producing some of the best shows on BBC Radio marks them out as one of the best in the industry.
“Not only do they work with some of the UK’s best talent and deliver ratings-winning series, they are also at the forefront of using visual and in-ear content to engage with much wider audiences. It’s this combination of market-leading experience and innovation which I’m really excited about. I am delighted to be joining such a talented and innovative team.”