Lagardere Publicite, one of the major media sales house in France, has selected AdsWizz’s audio-centric digital advertising platform as its advertising solution for its podcast inventory.
Lagardere chose AdsWizz for its Ad Insertion Suite and audio trafficking solution, AudioServe, to enable dynamic and targeted ad insertion in order to optimize the monetization of their podcasts. In addition, Lagardère Publicité is using AudioMetrix, the AdsWizz analytics solution which provides insights into digital and podcast audience and usage.
The agreement covers Lagardère Publicité’s major radio brands, including Europe 1, Virgin Radio, and RFM.
“We look forward to this new milestone in our media offering by taking advantage of AdsWizz products. These solutions give us better control over the monetization of our podcasts and a better analysis of our campaigns,” says Marie Renoir-Couteau, Managing Director, Radio, Television and Culture Division.
The number of downloads of podcasts on Europe 1 has doubled over the past two years to over 25 million downloads per month.