Ofcom is starting a consultation on a request from Original 106 to change its Format to appeal to more people in North East Scotland.
The Aberdeen-based station wants to remove its obligation to play adult-orientated album tracks, classic rock and predominantly non-contemporary pop/rock hits and instead become a locally focused, broad music and information station.
The target audience would move from 35-59 year old males to appeal to both sexes.
If successful, Original 106’s new Format would read: “A LOCALLY FOCUSED, BROAD MUSIC AND INFORMATION STATION FOR NORTH-EAST SCOTLAND WITH PARTICULAR APPEAL FOR 35-59 YEAR OLD LISTENERS, WITH 24-HOUR NEWS.”
Ofcom is seeking views on the request and the consultation closes at 5pm on 21 June 2018.
Original 106 also runs online services Original Country, Original Chart and Original Gold radio stations.
Posted on Thursday, May 24th, 2018 at 11:12 am by RadioToday UK